Approaches to tourism planning

A.Benefits of producing strategic tourism plans

Tourism plan in most cases involves the ideas of setting as well as meeting organization’s objectives. Some of the important tourism plans that have been developed include approaches of boosterism, interactive, integrated, and collaborative, along with bottom-up among other strategies. In present rapidly shifting business environment, it is the critical activity for every destination to control cases of disturbance in tourism (Dredge and Jenkins 2011, p. 22). Strategic plans in tourism sector help in improving the thoughts of society regarding tourism. Planning helps to eliminate cases of generating several unwanted along with unexpected impacts. Therefore, there is a need to develop and manage tourism operations in the controlled and sustainable manner based on sound planning (Hall 2007, p. 13). Moreover, strategic plans in tourism sector should be integrated within the extensive planning process as it helps in promoting specific goals of economic, environmental, together with the social enhancement that may be reached through appropriate development of tourism.

Numerous researchers emphasize the advantage of strategic tourism planning. According to the report by Moutinho (2011, p. 19), the benefits of strategic planning are to develop plans of actions for the foreseeable future as well as implementing them in the competitive tourism marketplaces. Besides, strategic projects in the sector help in achieving goals along with objectives of the operations more efficiently and effectively if carefully planned and integrated into the regional overall development program and plan. Additionally, the other benefit of strategic tourism plan remains to be the idea that careful planning at all levels of the operations and appropriate management continue to be vital in optimizing the benefits of tourism to the society. It also helps in preventing tourism section or at least mitigating any problem that might occur during operations (Florek 2015, p. 157) similarly suggests that strategic planning in tourism sector help in minimizing cases of potential negative impacts in operations, maximizing economic comes back to the area, and along these lines it helps in empowering the more positive reaction from the nearby group towards tourism over the long haul. Furthermore, in the nations around the globe where not much tourism has developed yet, strategic planning on tourism sector remains to be essential in proving the necessary guidelines for its development in competitive marketplaces (Ruhanen et al., 2013, p. 237). Besides, for the regions where tourism activities are well established, strategic planning is frequently needed to revitalize the sector as well as in maintaining its future viability.

Benefits of strategic planning in tourism sector

Tourism strategic plans can be essential in operations of organizations as most developers can use the program as the device for the process of formulating the planning approaches and for the enhancement of their operational, strategic decisions. The strategic plans remain as the assessment of whether the destination is attaining the ideal thing and how it can act more efficiently (Broadhurst 2001, p. 17). Therefore, strategic projects in tourism sector like in Pangkor Island in Malaysia offer a series of approaches that have been essential in determining how the industry achieves its operational goals and vision. Additionally, tourism strategic plans in Pangkor Island in Malaysia help in identification of specific community concerns that stand in the way of meeting the purposes of the community around Malaysia and its neighbors. The plan also has profoundly helped the sector to develop the ideal work plan that it uses in addressing operational problems and attaining set objectives (Dredge and Jenkins 2011, p. 35). Furthermore, most tourism sectors like Pangkor Island have benefited from the use of strategic plans as the plan help in determining the resources or finding necessary to implement different ideas on the operations. It also helps in making the best use of resources, motivating the staff and the community, attains the best results, and assigns resources and responsibilities (Edgell 2013, p. 21). Besides, strategic plans in tourism sector help in eliminating poor planning, undefined problems, unattainable projects, overambitious projects, and unstructured project task plans in the tourism sector.

By use of strategic plans, tourism destination of different destinations has been able to enable the sector to focus on adoption of ideal approaches to curb such cases. The strategic plans have helped in making the best use of resources to support its operations so that it achieve best results of offering quality services to its target and esteemed customers that visit the place (Gunn and Var 2002, 123). Therefore, strategic plans for tourism help in developing indicators for sustainable tourism in the operations. The destination uses strategic intends to form the step-by-step techniques and marketplace analysis, action and review in improving services. The program has been essential in evaluating activities that the destination has to undertake in line with the improvement of the consumers’ experiences when they visit the place (Dredge and Jenkins 2007, p 32). Such strategy has made it beneficial for different areas to remain an ideal destination for a visit by most tourism around the global society in different seasons. For instance, some sectors that have been experiencing cases of changes in conditions of weather that make tourism to seem probable to suffer notably from instances of beach erosion, massive adverse effects from flows of the sea, along with cases of hurricanes, high levels of the sea, and the declines in the water supply. 

Role of strategic tourism plans in the operations of organizations

Different communities, countries, together with regions benefits substantially from the appropriate strategic plan in the tourism sector. The program ensures that resources for operations in every tourism sector or destination are not over-consumed (Dredger and Jamal 2015, p. 291). The idea helps in providing that every activity uses adequate resources to support its operations without any decline in transactions. Moreover, strategic tourism plans assist in ensuring that natural as well as human environments remain to be protected making the tourism services to be integrated with different activities (Godfrey and Clarke 2000, p. 25). Moreover, plans in tourism sector help in offering real benefits to the local communities that local individuals are involved as well as included in planning and implementing tourism and that culture and individuals are respected. Besides, the use of strategic plans helps in ensuring that every destination directs to managing resources in ideal manner that need social, economy, along with aesthetic can be filled. It also helps in maintaining cultural integrity of the society, essentials processes of ecology, biological diversity, together with systems of supporting life essential in tourism operations. Conversely, strategic tourism plans have considerable benefits to tourism destinations. The plan aims at evaluation of whether objectives have been fulfilled through measuring the environmental, economic, together with social influences. Therefore, the most daunting aspect of strategic tourism plan remains to be the need to ensure the community is always involved in operations of the tourism sector. It helps in gathering the skills and knowledge needed by different operators, destinations, and authorities to set up and conduct or facilitate planning sessions, large meetings, along with presentations (Hasse and Milne 2005, p. 43). Therefore, strategic tourism plans help in ensuring that tourism sector thinks and prepare for the future operations.

Case of a goal that has profited from key tourism design

Tourism strategic planning has been beneficial in various regions around the global society. For instance, in Kranjska Gora tourism strategic planning has helped the group to achieve its long-term sustainable development era (Darchen 2013, p. 432). The plan has assisted in ensuring that the natural, cultural, as well as other resources of tourism to be conserved for the future utilization. Moreover, strategic tourism plan in Kranjska Gora has brought benefits to the society and offer level of high tourist satisfaction essential for the success of tourism operations in the area and the whole country as a whole. Additionally, strategic tourism plan for Kranjska Gora has ensured that the sector offers the framework through which the policy of tourism in the region acts upon during operations. The plan helps the sector to focus on providing that the development of their activities reflects local value (Leung 2013, p. 112). Therefore, strategic plan in tourism sector like in developing regions in most parts of Africa remains to be the overall benefit to the tourism sector. The plan ensures that every tourism industry like Kranjska Gora to achieve recommended policy for improvement in the area based on sustainable development like the modernization of the ski lifts and improving access of road among other factors for operations. Therefore, the strategic tourism plans in developing nations lead to the attraction of low-spending marketplace (Jovicic 2017, p. 4). As most package tourists are concentrated in time and space, the local resources remain to be exploited to the maximum degree with all consequent negative influences.

Benefits of tourism destinations from the appropriate strategic plan

Planning method for development of tourism

The development approach for strategic tourism plans is central to designing as well as implementing the successful project. Different authorities and other funders in tourism sector seek to fund various projects on tourism sector based on community activities that tend to mirror the social qualities, aggregate vision, and long-run administration, along with the development of social and economic goals of native communities (Darchen 2013, p. 429). Therefore, planning approaches for tourism development such as financial, physical, cooperative, along with community-based approaches among other criteria play the essential function in t tourism development in most regions, destinations, and countries in the global society. The strategy of using the community-based technique in which the member of the community, local individuals invite tourists to focus on visiting their community with the provision of overnight accommodations. The approach helps in managing and owning sustaining tourism that targets to share local ways of life and community with the ideal activity of offering of overnight accommodation (Morçöl and Wolf 2010, P. 912). Planning approaches need the ideas that focus on the integration of tourism organization into other sectors around global community. The use of community-based approach has shown that tourist, cannot be capable of operating on its own as it depends on the culture of people and relies on other sectors of operations like economy like activities to deal with agriculture, processes of industry, and transportations to exist.

Community-based Approach

Community-based Approach in strategic tourism plans remains to be the core of location’s tourism appeal. One of the primary roles of the tourism resource audit is to recognize the basic resources of the zone and to look at qualities and shortcomings of destination from supply point of view. The approach of Community-based in strategic plans for tourism aims at managing community and owning sustainable tourism operations in different regions. It helps in sharing the local cultures and natural and cultural resources of a given community to different visitors (Afenyo and Amuquandoh 2014, P.187). The effects that result from the use of Community based Approach in a given country as a whole may prove to be advantageous primarily to the economy. It helps in improving the cases of unemployment by ensuring that more individuals become exposed as well as educated making the higher percentage of people in the society to endeavor to become involved in ideas of strategic plans in tourism. Besides, Community based Approach has made different communities that had been considered marginally poor to grow more developed in dealing with activities of tourism. These regions have also been capable of becoming more appealing to different people that visit them. It has also made places that are marginally poor to grow more develop and remain to be more attractive to visitors all over global society. Additionally, the use of Community based Approach as a way of attaining ideal strategic plans in the tourism sector has helped in pushing the use and exchange of foreign currencies (Bello et al., 2016, P. 476). Such transactions have been vital in boosting the economy of places by offering the local dollar to have more value. It also helps in educating different locals to understand variation in various cultures around the international communities. Community-based Approaches boosted the process that people use in learning their history and culture, along with that of the visitors to communicate well with other people in the society. 

Examples of benefits of strategic tourism planning in different regions

B.The example where Community based Approach has been applicable

The use of Community based Approach has been relevant in Jamaica. The approach has been used as the diversification of the Jamaican tourism product through community-based on operations of the community. It has ensured that Jamaican community and tourism sector in the region to concentrate on ideal ways of going through the process that empowers and develop services to deal with tourism to become the point of focus. It has also enabled Jamaican tourism sector to create the sustainable wealth that makes the community to remain with the organized, productive activities (Afenyo and Amuquandoh 2014, P.187). These activities have been vital in building economic along with social advantages for its members through stability of employment and finance. Besides, Community based Approach as allowed Jamaica to introduce its communities to create even greater wealth and this has been essential in diversifying the Jamaican tourism product.

Community-based Approach has lead to various resources that might be enhanced and marketed to offer Jamaica the more different and competitive edge over other destinations of tourists. These resources that Community based Approaches created comprises of culture, Cuisine, heritage, fauna, along with natural flora, human resources, and landscapes (Bello et al., 2016, p. 482). Therefore, it is known around the globe that Jamaica remains to be different from other nations even those located in the similar place. Community-based Approach has allowed Jamaica to diversify and maintain the competitive merit in the hospitality company that people need to capitalize on presented opportunities and the appropriate manner to go is from the society level as every society possesses the various amenities that makes it exclusive. Besides, Community based Approach has enabled it possible for Jamaica to have an entire number of such locations that consist of Maroon Town, Croydon Plantation, and Outmen Experience. Other areas include Accompany, The Museum of Bob Marley, and outdoor activities such as horseback riding, canopy tours, horseback riding, and zip line tours among other sections. Therefore, Community based Approach as a strategy of making plans has made Jamaica culture and heritage to be unlike any other anywhere on the globe (Afenyo and Amuquandoh 2014, P.185). It is thus essential to attain Jamaicans’ more educated in activities that deal with culture and heritage as the means of being capable of extending the offering of the more luxurious quality cultural experience to tourists.

Tourism strategic plans by the use of Community based Approach has been essential in improving operations of individuals and organizations that deal with tourism. For instance, Community based Approach on strategic plans has both its supporters along with its detractors as does every other kind of business operations around the competitive society. Both sides in the use of Community based Approach in planning for tourism operations bring across essential concerns. The concern that the approach produces is vital as it can prove to be either helpful or having the different effect on the environment based on methods applied along with the operational scale (Afenyo and Amuquandoh 2014, P.181). The significant advantages remain to be that: supporters of Community based Approach tend to posit that community-based activities of tourism are beneficial as well as vital in that it helps in transferring process of making operational decisions to the level of community. Besides, Community based Approach to strategic plans helps in providing employment, development of infrastructures such as roads, water, internet, and telecommunications among others. Additionally, Community based Approach help in improving the ideas that deal with superstructure development like buildings as well as structures covering the area in operations of tourism sectors. Community-based Approach also helps in preserving culture, improving foreign exchange, and developing facilities of health care that can help in improving the wellbeing of visitors in different destinations around the globe (Bello et al., 2016, p. 480). All these advantages make Community-based Approach to be the ideal approach in the process of developing strategic tourism plans for operations of varying management in various tourist destinations around the global community. 

Planning approaches for tourism development

The significant drawbacks on the use of Community based Approach as a way of forcing straitening plans for tourism remain to be the detractors. Detractors on one side during strategic plans help in advance that there will be cultural destruction together with the destruction of the environment. The Community based Approach make the host region and nations to fail to benefit as the government to be unable to withdraw different taxes, low benefits, and marginal opportunities for employment (Afenyo and Amuquandoh 2014, P.185). Community-based Approach also comprises to the development of illegal while it also destructs economical operations. Moreover, Community based Approach leads to negative effects on the well-being of society as it results in cases of seasonal employment that make people unemployed in most parts of the year in tourism sector experiences low season. Conversely, Community based Approach leads to instances of unrealistic expectations that can have negative impacts on operations of people around the community (Bello et al., 2016, p. 478). It also leads to claims of anti-democratic collusion and making land to be controlled by only the elite in the society. Such control of land makes the local remain poor as they cannot have the potential of using their properties for their development. Additionally, the other disadvantage of Community based Approach in strategic tourism plans leads to negative lifestyles along with diverted and concentrated progress among community were tourism activities takes place.

How the reuse of notable structures adds to vital tourism advancement

The gathered data on the different cultural strategies have helped in demonstrating different cultures of different regions. The reuse of historical buildings has remained to be essential in most sectors around the society (Hein et al 2008, p. 119). Some of the industries that largely depend on such historical structure within tourist sector comprise of finance and trade that remains to be the source of employment. The need of reuse of historic buildings helps in changing and making renewals that are always needed to keep visitors returning by offering rewarding experiences to tourists. Therefore such activities of reusing significant building help in the achievement of sustainable and competitive results for different sectors that deal with tourism (English Heritage 2015, p. 1) Therefore conservation along with reusing of historic building play the essential function in process of regeneration as it can at times add to meeting advancement needed for new building to attract unique visitors. The reuse of such building helps in promotion of urban strengthening as well as encouraging the efforts of revitalization.

Community-based approach in strategic tourism plans

The advantages of increasing number of reuse past buildings in old-vicinities or places that are deeply rooted centers remain to be recognized in the tourism sector. Most people firmly believe that the idea helps in achieving the sustainability goals as set by strategic plans for tourism development (Elsorady 2014, p. 517). Therefore, the need of understanding along with approving prospect socio-economic along with cultural changes of the historical building, physical along with social stuffs which the reuse offer assistance in contributing to strategic tourism development to achieve set goals of an organization. The reuse of historic building has been a significant factor on the strategic development of tourism sector as it offers the ideal opportunity for the region to prospect (Peter 2007, p. 27). Besides, reuse of historical buildings also tends to generate several tangible as well as intangible benefits towards strategic tourism development. The profits are not narrowed to developer but also accumulate to society as well as regional authorities. Therefore, the use of reuse of historical building can allow developers of strategic tourism development to save significant project charges. They can keep charges when they start projects for reuse as they can create different blocks without charges of demolition while minimizing building values since the existing building structures tend to be reused. Therefore, reuse of historic building helps local government to protect their environment since adaptive reuse projects help in generating much fewer dissipate in their vicinities than advanced plans of structure (Macdonald and Cheong 2014, p. 119). Additionally, reuse of historic buildings contributes to strategic tourism development help in developing significant group assets from inefficient property that assistance in managing decrease arrive obtaining, development charges, revive existing neighborhoods. It also helps in the development of strategic tourism plan by controlling cases of sprawl. Therefore, reuse of memorable structures adds to vital tourism advancement can be utilized as device to revive towns throughout developing jobs, revenues of tax, and preserving history of an area. 

Case of a memorable working within London

One of standard structures that had been a historic building in London is the Isla Gladstone Conservatory. The building uses reuse of historic building for different purposes such as tourism, leisure, along with the organization of various events functions. The Grade Two Isla Gladstone Conservatory remained to be the sector that was conceived in early days of the 1870s. The building was designed by the philanthropic along with far-sighted designers of Park Stanley who offered the inner-town population of North Liverpool in London with bandstand environment, quality air, and the place for healthy physical exercise (The Victorian Society 2015, p. 33). A century later the building became vital as it remained to be anything but healthy having been reduced to the vandalized mess of rusty iron as well as broken glasses with different weeds that filled the beds where botanical rarities once grew for the education along with delight of visitors in the region.

The restored Isla Gladstone Conservatory has remained to be the building in North Liverpool that evokes the heyday of the Victorian Stanley Park within n which it sits on in the region. The building continued to be the modern day that adds the new dimension, acting as it does as the popular venue for weddings and other events on the doorstep of the two stadia of football (Moura et al., 2017, p. 12). All the activities on the building add the further dimension to the heritage investment in the physical fabric, developing sustained employment opportunities, and social investment. The structure has been effective in improving the economy of the city of North Liverpool by ensuring that the place attracts the considerable number of visitors that, in turn, bring foreign exchange to the region. It has also boosted the business operations in the areas as most people have concentrated on developing new market activities by selling some of the essential services and products that visitors needs (Kobyak 2011, p. 262). For instance, developments of restaurants have increased in the region that in turn improves taxes in the area making the local government strengthen its operations.

Grade Two Isla Gladstone Conservatory, a noteworthy working in London utilized for tourism, recreation, and occasions capacities, has benefited locals in the area socially. The building has attracted the huge number of people from different places around the world that visit it to have the experience. The movement of people to the region has boosted relationship of locals and the people from the different areas all over the world (Plevoets and Van 2012, p. 287).  The building has attracted people from different backgrounds that have the varied culture that ensure that there is the borrowing of lifestyle. The embrace of the diverse culture of foreign people who visits the area has provided that the locals stay to ideal interaction socially. The building offers the perfect place where locals can access all sort of training as a way that they use to improve their cultures and to work together with the aim of building the necessary skills needed in job marketplaces globally and locally (Yung et al 2014, p. 11). Grade Two Isla Gladstone Conservatory a memorable working in London utilized for tourism, relaxation, and occasions capacities and advantages its neighborhood by helping them in building confidence that they need when they interact with their peers around the area (Jancovich 2016, p. 298). The created faith is essential in ensuring that the locals’ remains to have the right skills that they require for the long as well as the successful career in the hospitality sector. In conclusion, development of strategic plans within tourism sector comprises of both positive as well as negative influences on the destinations of tourism (Yung & Chan 2012, p. 359). Communities, therefore, remain to be often threatened with unwanted development along with face problems resulting from the unplanned or carelessly planned expansion of tourism sector. 

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